Harnessing the Benefits of Vehicle Advertising

For companies with vehicles, such as a car wash, delivery trucks or law firms, branding their vehicle is a cost effective way to spread awareness of their brand. While many people are familiar with branding their car with simple logo stickers and magnets, more and more business owners have opted for full or partial wraps. Combined with digital ads that can link to a vehicle listing page (VLA) on Max Connect, the latest offering from Google, this form of marketing has the potential to generate leads and increase sales.

With tens of thousands of impressions made per day, a wrapped vehicle acts as a mobile billboard that travels into the view of prospective customers without the need to wait for them to pick up a newspaper or turn on their television. By having the opportunity to link a VLA to their website, businesses are able to capture more information about a lead and track their return on investment.

Aside from the monetary benefits of vehicle advertising, it is also a very effective method to generate organic social media content for a company or brand. In an era where everyone is glued to their phones, this can be a great way to spread the word about a new product or service. It’s easy to share photos of a vehicle wrapping project or the finished product, as well as include links to the website where more information can be found.

Another way that vehicle advertising can be a great supplement to other forms of marketing is through the use of video. Many people enjoy watching videos on YouTube and social media platforms such as Instagram, and showcasing the quality of your work can be a great way to reach more people.

Lastly, it is important to consider the way that your company’s vehicles can be used in conjunction with other digital and print forms of advertising. Having consistency in your branding across all channels can help to create a cohesive experience for your audience. It can also make your marketing efforts more targeted, ensuring that the right people are seeing your message at the right time.

Whether it is to support a local event, advertise a sale or promotion, or simply to get your name out into the community, marketing vehicles can be an effective tool for any company. By enlisting the help of private drivers or a marketing company who can provide vehicles, this form of branding can be a great addition to any marketing campaign. If you are looking to increase your company’s visibility and brand recognition, contact the expert team at Fresno sings and graphics today. We can help to create a custom digital strategy that utilizes your vehicles to drive results.