Many of the methods available to gain new clients for your custom car wrapping business require a significant investment in advertising costs (front page in a newspaper or magazine, billboard in a specific location, time slot on a TV show). In contrast, vehicle advertising provides the opportunity to target a specific market and geographic area at a cost much lower than other traditional marketing platforms.
Another advantage of vehicle advertising is that it offers the ability to convey a highly personalized message, which is more effective in getting potential customers to take notice. According to research from RYP & Becker Group, fleet vehicle advertisements have a 97% recall rate, making them a great way to promote your brand and products.
Additionally, the average lifespan of a car wrap is five to seven years, meaning that your investment will continue to generate impressions well after your business has moved on from its current location. Moreover, vehicle wraps generate more impressions than most other forms of outdoor advertising, with a 2.5 times higher attention rate than static outdoors.
In addition to creating an eye-catching ad for your vehicle, you can also add value to your car wraps by adding a call to action, such as a website URL or phone number, to help potential customers contact you with any questions they may have. This can be especially effective if you are selling a high-end product or service that requires a significant amount of consultation before the sale is complete.
Aside from using social media to market your car wraps, you can also partner with complementary businesses that offer services or products that are of interest to your client base. For example, if you specialize in food truck wraps, you can partner with catering companies or event planners to advertise your services to their audience.
Lastly, attending relevant industry events and expos can be a great way to connect with potential clients and gain their trust. By showing off your previous work on vehicles at these events, you can pique their interests and lead them to your professional website where they can book a car wrap project with you.
The most important thing to remember when it comes to marketing your vehicle wrap business is that quality and consistency are key. The quality of the materials you use will impact the durability and long-term performance of your wraps, so always opt for premium products. You should also be consistent with your messaging and pricing to ensure that potential clients have a clear understanding of what you offer.
Finally, you can leverage your web-to-print software to provide your clients with an accurate pricing facility that reflects the exact price they would pay for their custom vehicle wrap design based on the size of their car, the quantity of wraps they want to purchase, any add-on customizations, and shipping charges if applicable. This will set their expectations for the final result and encourage them to return to your business to have future projects completed.
With the right design and quality, your vehicle wrap will not only grab the attention of potential clients, but it will continue to attract them for years to come. A reputable signs and graphics company in Fresno can provides a superior product, which is why all of our wraps are hand-measured and professionally installed by our trained and experienced team. We utilize high-quality materials, and all of our work is guaranteed for life. Visit a Fresno signs and graphics to discuss your vehicle wrap project. Our friendly team will be happy to answer any questions you may have.